European capital of distance selling and retail: 11 out of the 20 largest French retailers are local (Auchan, Leroy Merlin, Castorama, Décathlon, etc.) and 219 companies in the Lille metropolis generate 66% of the national distance-selling turnover (3 Suisses International, La Redoute – Groupe Redcats, etc.)
« Commercial industries » are part of an industry strategy which is mainly consumer-oriented. It involves two major economic elements:
- A « trade and distribution » element
- A « service » element
The singular presence of 40 head offices on Lille Metropolis and the strategic position of the Nord-Pas de Calais region within Europe are two significant assets to make PICOM an international center and the commerce laboratory of the future.