Our clients and their business development project in Lille

Securitas Direct: Europe's connected home leader

September 03, 2015

The leading European provider of alarms and connected surveillance for consumers and small business, Verisure by Securitas Direct is continuing its rapid expansion into the French market with 1,400 employees in France and 6,500 worldwide. Lille’s agency has been the company’s development partner since October 2012. Since that time, much has happened at the company’s site in the Haute Borne district in Villeneuve d’Ascq.

Offering employees an exceptional work environment

On January 6, 2014, Securitas Direct rolled out its new brand Verisure in Villeneuve d’Ascq. This initiative represents the company’s new focus on the connected home.
One of the company’s goals in opening the 2,500 square meter site in Haute Borne was to be able to offer its employees exceptional working conditions. In turn, this would ensure that Securitas Direct clients receive the highest quality care.
As Lille’s agency was assisting the company in finding the perfect location for its new facility, a temporary location was made available to the recruiting staff so that it could hire the teams needed to launch the company’s new initiatives. The company’s goal was to hire 35 employees before the end of 2014.

Employee relocation: discovering a new city

To help the company integrate quickly into the Lille-area business community, several meetings were organized with members of the local HR network including the regional job service agency, governmental offices, the mayor’s office and various other job service organizations.
The company created a relocation package to encourage employees to participate in the Verisure adventure in Lille. Employees received three days of training at the company’s former site. In addition, employees could participate in a training program about living in the Lille area and professional life in the new facility.

Without Lille’s agency’s expertise and involvement, it would have been very complicated to manage our relocation program! As of today, out of 120 original employees, more than 20 of them have chosen to relocate to Lille. I too was charmed by this European metro area and still have much to explore here.
Romain Chazel, Director of Human Resources, Verisure Securitas Direct.


Targeted communication to launch initiatives

The new site officially opened on January 6, 2014, with local government representatives and local media present. The company took advantage of the occasion to announce its intention to create 250 jobs by the end of 2015.
Lille’s agency communicated the company’s news to regional media outlets via press releases and other means.
More than a year after Securitas Direct’s launch of Verisure, Romain Chazel, Director of Human Resources, is very close to achieving the company’s stated goals. Read more about what he has to say next week on our business blog.

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