Sarbec Cosmetics: 47 years old and not a single wrinkle!
From its headquarters in Neuville-en-Ferrain (Hauts-de-France), three generations have led this 600-employee SME that creates, manufactures and sells cosmetics. Very early on, the company opted for a diversification strategy, as company President Patrick Van den Schriek likes to point out. Today, 45% of the company’s sales are from exports and overall sales growth is at a rate of 15% per year.
Present in various segments of the French cosmetics market
Since the 1980s, Patrick Van den Schriek has been able to draw upon his experience in mass distribution (Auchan, Leroy Merlin, Boulanger) to better position the company within the competitive cosmetics market: mass distribution at an affordable price.
“You have to know how to sell in various segments of the market and have a broad enough product line to have a presence throughout the entire industry,” emphasizes Patrick Van den Schriek.
Not content to only distribute its own brands (Corine de Farme and Institut Phyto), Sarbec Cosmetics offers its expertise to private labels (Carrefour, Leclerc, Casino, Match, Auchan, etc.). The group also engages in production for various manufacturers and other brands:
– Today in France, Sarbec Cosmetics is the leading manufacturer of wet wipes
– The group recently became the exclusive worldwide distributer for Evian® Brumisateur® facial spray.
Innovation leads to proven experience in natural cosmetics
In an industry where the words “natural” and “plant-based” are popping up on all types of packaging, Sarbec Cosmetics asserts its expertise in creating product formulas that contain 95% natural ingredients. In 2013, the group was able to patent its plant-based homeopathic-beauty concept (homéo-beauté végétale®.
The company is able to bring 40% of the products created in its R&D department to market. Its 18 scientists provide various formulas for a differentiated clientele and have developed deep knowledge of the micellar cleansing process, creating water, foam and gel-based products that meet the growing customer demand in this niche.
Accent on international growth
With four production sites and three distribution sites (France, Poland, Italy, Spain, Portugal) and an expansion of its original French site to 60,000m², the group is planning to launch its Corine de Farme brand in China and forecasts a three-fold increase in sales by 2020.
This ambitious company is worth watching closely in the years to come. In 2010, Eric Jacquemet joined this successful family enterprise as president