New businesses
New businesses

02
October 2015

Short, strong or creamy, Costa Coffee craft your coffee in Lille

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Present in the Paris region for more than two years, the Costa Coffee France brand has chosen to open is thirteenth location in the city of Lille. Voted best coffee shop chain in Europe*, the leading British brand of coffee continues its conquest of the French market with its first store outside Paris.

 

Lille, new capital for coffee lovers

The arrival of Costa points to the energy present in the metro area’s coffee store market. Many brands can be found including Coffee Makers, Tamper, Caféine Coffee, Notting Hill Coffee, Méo, Starbucks and others. The goal of Bérangère Bragard, General Manager at Costa Coffee France is to “seduce Lille, home to coffee lovers and fans of good taste, with our Mocha Italia, a subtle mix of Arabica and Robusta.”

 

European positioning

 

Lille is equidistant between Paris and London, where our brand came to be. A true European city, Lille’s vitality appealed to us. We encourage locals, coffee lovers and tourists alike to visit us, states Alice Vasseur, Communications Manager.

 

Lille’s agency knew how to provide assistance from step one and by presenting us with growth opportunities in Lille and listening to our needs for just the right site, construction work and staffing, explains Mélanie Fernandes, Director of Development for France.

 

The best barista in France is in Lille

Open since August 24, 2015, at 50 rue Faidherbe and located at the crossroads of historic Lille and the Euralille business district, the concept is attracting customers. A team of 10 baristas is at the new location to share their expertise as well as their passion for coffee. They want to re-introduce Lille to the “coffee break,” Italian style. Beautifully decorated with a friendly vibe “just like home,” the coffee store’s secret weapon is named Dan Torrao. Voted 2015 Barista of the Year in France in July in company competition, Dan decided to leave Paris to set up shop in Lille. He wanted to make sure that Lille residents have an unforgettable Costa experience.

 

Contact Information 
Costa Faidherbe – 50 rue Faidherbe – 59000 Lille (near the Lille Flandres railway station)
Open 7 days a week from 7 am to 8 pm.
www.costacoffee.fr

* Costa was voted best coffee shop chain at the European Coffee Awards hosted by Allegra Strategies in 2011, 2012, 2013 and 2014.

 

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