New businesses
New businesses

May 2014

Award winning Dutch ecommerce leader, Bax-Shop, lands in Roubaix

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Bax-Shop sells sound and light equipment and musical instruments. With some 21,000 products, ranging from guitars, drum sets and earplugs to sound and light equipment, Bax-Shop serves all types of music makers and music lovers.

Founded in 2003 in Goes (Netherlands) by brothers Jochanan and Nathanael Bax, the company began with a store of 40 m² and a warehouse of 50 m² in the city centre. Since then, Bax-Shop has continued to grow steadily, showing double digit growth year upon year. Between 2009 and 2011, the company grew by 284% (from 5.1 m€ to 19.5 M€)!

Bax-Shop operates in 4 countries (Nl, Be, Fr, De), has 165 employees, runs a 8,000 m² warehouse and a flagship store in Goes of 1,600 m², showcasing its wide range of products.

With 750,000 visits per month to its original website, Bax Shop decided in February 2013 to launch a new French website, .

It opened a French office in Roubaix in 2014. The Lille Metropolitan area was an obvious choice for the Dutch star, thanks to its e-commerce expertise and broad pool of talents. Bax-Shop currently has 5 employees in Roubaix, and plans to double that number within the next 2 years, supporting the company’s expansion across the French market.

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